Despite the hype, mobile TV will remain a digital media pipedream for at least five years - StrategyEye has just produced a report on the challenges of getting Mobile TV from its current state to mass adoption and a revenue generator.
Currently, a combination of lack of
standardisation of both broadcast and handset technology plus no credible
financial rewards have hamstrung the sector.
Since its inception in Korea in 2005, watching broadcast TV, interactive TV and video on our mobile phones has been an alluring concept and the mobile TV sector has seen some steady growth in Asia and moderate or lesser growth in Europe and the US.
Widespread and large scale investment has taken place across
all three continents but the sector has yet to yield profits and users
experience a high level of technical frustration.
“There are about six different standards of broadcasting around the
world and, without standardisation, mobile TV is hard to roll out. If you add
to this the fact that few handsets are able to receive broadcast TV, then you
start to see the scale of the problems facing the Digital Media sector,” says
Thomas Warren, StrategyEye analyst.
The EU created non-binding legislation but this has clearly not worked - as people intended maybe when
they do make it binding, as is planned, we will start to see real progress???
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