StrategyEye is now publishing a variety of expert perspectives on hot topics in digital media. If you wish to feedback regarding the topics or propose an expert commentator, please email me at nickg@strategeye.com
We've today published a view from Mark Beilby, formerly #1 City Media Analyst on the challenges and future of UK TV Production in advance of the publication of the Digital Britain report ...
As the publication of the government’s Digital Britain report nears, there is a great deal of discussion over the future of the UK independent TV production industry. The 2003 Terms of Trade stimulated the growth of the TV production industry by securing both ownership rights and the ability to resell content for independent producers. The underpinning provided by domestic broadcasters’ demand has enabled the ingenuity of UK producers to flourish and build a buoyant export market. Ofcom states that 53% of all global format sales are made by UK producers. This represents a startling success.
This growth industry, however, faces new challenges as the evolution of digital technology changes the broadcast landscape. Schedule-based, linear TV is under threat. Time-shift viewing is becoming the norm rather than the exception. The profitability and programme budgets of UK broadcasters are under duress from the prevailing economic malaise as well as the erosion of live audiences and attendant haemorrhage of advertising revenues.
How can the UK independent production sector be protected and nurtured? There are two essential pre-conditions – a new set of terms of trade that reflect commercial digital realities and the provision of external investment capital from institutions to compensate for the deteriorating financial position of UK broadcasters.
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This growth industry, however, faces new challenges as the evolution of digital technology changes the broadcast landscape. Schedule-based, linear TV is under threat. Time-shift viewing is becoming the norm rather than the exception. The profitability and programme budgets of UK broadcasters are under duress from the prevailing economic malaise as well as the erosion of live audiences and attendant haemorrhage of advertising revenues.
How can the UK independent production sector be protected and nurtured? There are two essential pre-conditions – a new set of terms of trade that reflect commercial digital realities and the provision of external investment capital from institutions to compensate for the deteriorating financial position of UK broadcasters.
...
Read full article
Wonderful and nice post of "EXPERT COMMENT: Future of independent UK TV production".
Posted by: Dallas Production Company | June 28, 2011 at 04:04 PM