StrategyWire view and link - Spotzer deal
Spotzer Media Group, a TV and digital advertising agency has received backing from Cyrte Investments. The undisclosed amount will be used to fight off competition such as SpotRunner. Spotzer offers ready-made advertising to local businesses, which Spotzer has unveiled on its website as a preview. Customers avoid the costs of specifically created advertising with over 100 ready to transmit adverts for television, mobile devices and MP3 players. The company has 20 clients at the moment. This sees the end of Spotzer's third round financing.
I think that these pre-made canned ads are really bad for branding and cost more in the long run. Alternately, the first global online advertising agency actually dedicated to making video advertising fast, affordable and highly targeted is Cheap-TV-Spots.com which produces memorable custom-made ads - for free - via their 24 hour turnaround BareNakedAds.com subsidiary. They have over 50 international awards and can reach 10 million homes or more for $15 per airing during the day. No other agency in the world can come close for quality crafting of message and low air time rates with no long term contracts required. Just one of their many accounts represents 1100 franchisees on three continents.
Posted by: R. Ricardo II | April 26, 2007 at 02:23 AM